Turn Ad Spend Into Revenue
Paid ads management, conversion tracking, and marketing analytics for businesses ready to spend smarter and grow faster.
Meet Sayer Shafi — Performance Marketing & Conversion Tracking Expert
Sayer Shafi is a freelance performance marketing specialist and conversion tracking expert who helps businesses turn paid advertising into predictable, measurable revenue. With hands-on experience managing Meta Ads, Google Ads, and TikTok Ads campaigns, Sayer focuses on the part most agencies overlook: making sure every click, lead, and sale is tracked accurately before a single dollar is spent scaling a campaign.
Sayer holds a graduate degree from Midwestern State University in the United States, and has since built a career around one core belief: data-driven marketing decisions outperform guesswork every time. His services span end-to-end paid ads management, Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation, Meta Pixel & Conversions API (CAPI) setup, and server-side tracking — helping clients recover lost data, fix broken attribution, and lower their true cost per acquisition.
Whether you're a small business spending your first ad dollars or a growing brand scaling past six figures in monthly ad spend, Sayer Shafi brings a transparent, analytics-first approach to performance marketing — with clear reporting you can actually understand and act on.
Spend Smarter. Track Deeper. Grow Faster.
Pixel-Perfect Tracking
Every tag, pixel, and conversion verified against real sessions. No leaky funnels — every data point attributed correctly.
Deep Marketing Analytics
Attribution and behavioral analytics that reveal exactly which channels and audiences drive real revenue.
Dashboards That Get Used
Looker Studio and GA4 dashboards with live data connections you'll actually open every week.
What I Specialize In
Meta Ads Management
Full Facebook & Instagram campaign build, creative testing, daily optimization.
Google Ads Management
Search, Display & Shopping campaigns built around intent and margin.
TikTok Ads Management
Native-feel creative and audience testing for TikTok's algorithm.
Ad Strategy & Targeting
Offer, funnel, and audience mapping before spend hits the platform.
Landing Page CRO
Turning ad clicks into conversions with page and copy fixes.
Google Ads Conversion Tracking
Verified conversions so Google's bidding optimizes for real outcomes.
Meta Pixel & CAPI Setup
Browser pixel plus server-side Conversions API, deduplicated correctly.
GA4 Setup & Configuration
Custom events, audiences, funnels, and e-commerce tracking.
Google Tag Manager Setup
Clean, documented container architecture built to last.
Server-Side Tracking
Recover data lost to iOS14, ad blockers, and browser limits.
E-commerce Tracking
Shopify & WooCommerce purchase and product-level tracking.
Looker Studio Dashboards
Live-connected dashboards your team actually opens weekly.
Monthly Performance Reports
Plain-language breakdown of what moved the numbers, and why.
A/B Testing & Creative
Structured testing to keep cost-per-result trending down.
Marketing Audit Call
Full teardown of your current ads and tracking, prioritized fixes.
My Proven 4-Step Process
From scattered ad spend to a system you can trust — consistently and efficiently.
Audit & Strategy
Deep audit of your ads and tracking, gap analysis, and a plan aligned to your KPIs.
Implementation
Full tracking setup — GTM, GA4, Meta CAPI, server-side — QA'd against real sessions.
Launch & Optimize
Campaigns go live, creative and audiences tested against real conversion data.
Report & Scale
Clear monthly reports and budget scaled toward what's provably working.
What Clients Are Saying
Sample testimonials shown — replace with real client feedback before launch.
"Sayer found tracking gaps our previous agency never caught. Our reported ROAS finally matches our actual revenue."
"Server-side tracking fixed our iOS attribution problem. Meta campaigns are profitable again."
"The monthly reports are the first ones our whole team actually reads and acts on."
Data-Driven Growth Starts Here
Book a free 30-minute strategy consultation. No obligation, no pitch — just genuine advice about your ads and how to turn them into revenue.